Patents by Inventor ERIC HIGGINS

ERIC HIGGINS has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20220215424
    Abstract: Disclosed herein are system, method, and computer program product embodiments for analyzing second party advertising data. An embodiment operates by determining a set of dimensions that a source uses to aggregate data for an advertising campaign. The embodiment creates a subunit advertising campaign based at least in part on the advertising campaign, the determined set of dimensions, and a dimension of interest. The embodiment receives measurement data associated with an execution of the subunit advertising campaign. The embodiment then analyzes the measurement data.
    Type: Application
    Filed: March 24, 2022
    Publication date: July 7, 2022
    Applicant: PepsiCo, Inc.
    Inventors: Michal GELLER, Eric HIGGINS
  • Publication number: 20190340640
    Abstract: Disclosed herein are system, method, and computer program product embodiments for analyzing second party advertising data. An embodiment operates by determining a set of dimensions that a source uses to aggregate data for an advertising campaign. The embodiment creates a subunit advertising campaign based at least in part on the advertising campaign, the determined set of dimensions, and a dimension of interest. The embodiment receives measurement data associated with an execution of the subunit advertising campaign. The embodiment then analyzes the measurement data.
    Type: Application
    Filed: May 2, 2018
    Publication date: November 7, 2019
    Applicant: PepsiCo, Inc.
    Inventors: Michal GELLER, Eric HIGGINS
  • Publication number: 20130160343
    Abstract: A protective cover for a firearm lower receiver attaches directly and securely to the lower receiver, protecting it from any impact or debris, yet it may still be used with existing firearm protective cases and bags. Forward and rearward assembly pin holes allow securing of the protective cover to the lower receiver with assembly pins. An extrusion on a lower surface of the protective cover is capable of depressing a magazine door of a magazine installed in the lower receiver and may be transparent to allow a user to view contents of the magazine while keeping the contents protected from debris.
    Type: Application
    Filed: February 23, 2012
    Publication date: June 27, 2013
    Inventor: ERIC HIGGINS