Patents by Inventor Eric Hoffert
Eric Hoffert has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11930227Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.Type: GrantFiled: February 17, 2023Date of Patent: March 12, 2024Assignee: Open Text SA ULCInventors: Thomas S. Gilley, Eric Hoffert, Rabih Nassar, Brenda Pomerance
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Patent number: 11792448Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.Type: GrantFiled: April 21, 2022Date of Patent: October 17, 2023Assignee: MICROSOFT TECHNOLOGY LICENSING, LLCInventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
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Publication number: 20230319235Abstract: Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner’s rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner’s rules, if any, regarding deep tagging.Type: ApplicationFiled: April 28, 2023Publication date: October 5, 2023Inventors: Thomas S. Gilley, Eric Hoffert, Brenda Pomerance, Razvan Pop
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Patent number: 11706388Abstract: Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner's rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner's rules, if any, regarding deep tagging.Type: GrantFiled: June 9, 2022Date of Patent: July 18, 2023Assignee: Open Text SA ULCInventors: Thomas S. Gilley, Eric Hoffert, Brenda Pomerance, Razvan Pop
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Patent number: 11695984Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at leastType: GrantFiled: January 7, 2022Date of Patent: July 4, 2023Assignee: MICROSOFT TECHNOLOGY LICENSING, LLCInventors: Eric Hoffert, Brendan Greene, Craig Miller
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Publication number: 20230199234Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.Type: ApplicationFiled: February 17, 2023Publication date: June 22, 2023Inventors: Thomas S. Gilley, Eric Hoffert, Rabih Nassar, Brenda Pomerance
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Patent number: 11625917Abstract: A method and system for producing video-segments of a live-action event involving monitoring a live-action event for detection of event-segments, detecting one or more event-triggers with detectors, determining if an event-segment occurred based on the detected event-triggers, and editing one or more video feeds into a video-segment to encompass the event-segment.Type: GrantFiled: May 12, 2021Date of Patent: April 11, 2023Assignee: LiveClips LLCInventors: Douglas W. Vunic, Eric Hoffert, David Gessel
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Patent number: 11589087Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.Type: GrantFiled: October 15, 2021Date of Patent: February 21, 2023Assignee: OPEN TEXT SA ULCInventors: Thomas S. Gilley, Eric Hoffert, Rabih Nassar, Brenda Pomerance
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Publication number: 20220303504Abstract: Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner's rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner's rules, if any, regarding deep tagging.Type: ApplicationFiled: June 9, 2022Publication date: September 22, 2022Inventors: Thomas S. Gilley, Eric Hoffert, Brenda Pomerance, Razvan Pop
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Publication number: 20220248068Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.Type: ApplicationFiled: April 21, 2022Publication date: August 4, 2022Applicant: Xandr Inc.Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
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Patent number: 11381779Abstract: Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner's rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner's rules, if any, regarding deep tagging.Type: GrantFiled: March 22, 2021Date of Patent: July 5, 2022Assignee: Open Text SA ULCInventors: Thomas S. Gilley, Eric Hoffert, Brenda Pomerance, Razvan Pop
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Patent number: 11343547Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.Type: GrantFiled: January 14, 2021Date of Patent: May 24, 2022Assignee: Xandr Inc.Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
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Publication number: 20220132199Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at leastType: ApplicationFiled: January 7, 2022Publication date: April 28, 2022Applicant: Xandr Inc.Inventors: Eric Hoffert, Brendan Greene, Craig Miller
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Patent number: 11259079Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at leastType: GrantFiled: August 7, 2020Date of Patent: February 22, 2022Assignee: Xandr Inc.Inventors: Eric Hoffert, Brendan Greene, Craig Miller
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Publication number: 20220038759Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.Type: ApplicationFiled: October 15, 2021Publication date: February 3, 2022Inventors: Thomas S. Gilley, Eric Hoffert, Rabih Nassar, Brenda Pomerance
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Patent number: 11153614Abstract: An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.Type: GrantFiled: April 21, 2020Date of Patent: October 19, 2021Assignee: Open Text SA ULCInventors: Thomas S. Gilley, Eric Hoffert, Rabih Nassar, Brenda Pomerance
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Publication number: 20210281907Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at leastType: ApplicationFiled: August 7, 2020Publication date: September 9, 2021Applicant: Xandr Inc.Inventors: Eric Hoffert, Brendan Greene, Craig Miller
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Publication number: 20210264157Abstract: A method and system for producing video-segments of a live-action event involving monitoring a live-action event for detection of event-segments, detecting one or more event-triggers with detectors, determining if an event-segment occurred based on the detected event-triggers, and editing one or more video feeds into a video-segment to encompass the event-segment.Type: ApplicationFiled: May 12, 2021Publication date: August 26, 2021Applicant: LiveClips LLCInventors: Douglas W. Vunic, Eric Hoffert, David Gessel
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Publication number: 20210211610Abstract: Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner's rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner's rules, if any, regarding deep tagging.Type: ApplicationFiled: March 22, 2021Publication date: July 8, 2021Inventors: Thomas S. Gilley, Eric Hoffert, Brenda Pomerance, Razvan Pop
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Patent number: 11036992Abstract: A method and system for producing video-segments of a live-action event involving monitoring a live-action event for detection of event-segments, detecting one or more event-triggers with detectors, determining if an event-segment occurred based on the detected event-triggers, and editing one or more video feeds into a video-segment to encompass the event-segment.Type: GrantFiled: January 2, 2020Date of Patent: June 15, 2021Assignee: LiveClips LLCInventors: Douglas W. Vunic, Eric Hoffert, David Gessel