Abstract: A digital recordation of content such as a compact disc includes a first audio session containing a work in a first digital file format as well as a second data session containing the same work in an alternative digital file format. The second data session also includes an executable program that installs software on a personal computer that is intended to frustrate accurate digital audio extraction of information from the first audio session, while directing the computer user to the content that is provided on the second data session. The content on the second data session is preferably controlled by a digital rights management protocol in order to prevent widespread unlicensed sharing of the content.

Abstract: A system and method of marketing digital content such as audio and video works involves collecting recommendation information as to a specific digital work and a specific individual to which the digital work is being recommended. Preferably, this is accomplished by software that is provided in a second data session of a digital recordation of content, such as a CD or DVD, containing the digital work. The software gives the license holder the option to recommend one or more works on the digital recordation of content to a third party such as a friend. An Internet server receives the recommendation and contacts the third party using electronic mail, providing a unique link offering access to the recommended work on a limited basis for promotional purposes.