Abstract: Systems, methods, and computer readable storage media that may be used to receive, by a publishing platform, one or more first data events associated with first content of a first content provider and one or more second data events associated with second content of a second content provider, generate, by the publishing platform, multiplexed data by multiplexing the one or more first data vents and the one or more second data events, and communicate, by the publishing platform, the multiplexed data to a de-multiplexer of an analytics system, wherein the de-multiplexer de-multiplexes the multiplexed data into the one or more first data events and the one or more second data events, communicates the one or more first data events to a first endpoint associated with the first content provider, and communicates the one or more second data events to a second endpoint associated with the second content provider.

Abstract: One method includes providing a plurality of events defined for a mobile application; providing a plurality of configuration options for the events, wherein the plurality of configuration options may include parameters; receiving an update to a first configuration option of the plurality of configuration options for a first event of the plurality of events in the list and a first parameter associated with the update; storing the updated first configuration option; transmitting to a first client device of a plurality of client devices running the mobile application, the updated first configuration option, wherein the updated first configuration option may cause the mobile application to monitor data of the mobile application for the occurrence of the first parameter; receiving from the first client device responsive to the first client device detecting the occurrence of the configuration option.