Abstract: The present invention provides a system and method for presenting a user with a substitute product of greater value while maintaining equal or better quality. When a user places an order for an item, the system alerts the user if a better Value Item is available. The information presented by the system may include the Value Item product number, manufacturer, description, and a reason or explanation as to why the item is a better value. The system then permits the user to accept or reject the Value Item while alerting the user as to the total savings achieved. The system does not rely on third parties for maintenance and access to required data.