Abstract: A computer enabled method of assembling at least one section of a media object to form an assembled media object is provided. The method includes receiving a segment description that identifies a portion of the media object, generating an assembled media object that includes the portion, providing the assembled media object for subsequent viewing, wherein the segment description is associated with the assembled media object. The media object may include video, audio, a graphical image, vector graphics animation, an online application, or an applet. The assembled media object may be associated with a content user, and the method may further include associating the segment description with a content owner, where the content owner holds rights to the at least one portion, and transferring consideration between the content owner and the content user, where the amount of consideration is based upon a price associated with the at least one portion.

Abstract: A method and apparatus are disclosed that are suitable for automatically identifying appropriate advertisements and locations for composting an advertisement with a media file for user consumption.