Abstract: The techniques discussed herein may facilitate user account management while also protecting a user's personally identifiable information (PII). The user's PII is stored in a protected area, such as a secure operating system area. The techniques may also implement a broker process to access a user's PII. The techniques display a user's accounts that are available for use with an application. The techniques further provide for passing a hint to the application upon receiving selection of an account, wherein the hint indicates which user account is selected, without divulging to the application any of the user's PII.