Abstract: The present disclosure is directed toward systems and methods for generating dynamic media effects ready for sending/posting to allow for in-moment sharing of media communications. One or more embodiments involve dynamically identify contextual information associated with a current environment of a client-computing device (e.g., a mobile phone) associated with a user. The systems and methods utilize the contextual information to generate a customized media effect that the user can share, post, or send to others quickly and easily in order to tell a robust story about an in-moment experience.