Abstract: Method for identifying entities of interest is provided. The method includes analyzing records to distinguish mergeable records from non-mergeable records and identifying non-mergeable records that have a common attribute and a same value for the common attribute. If the common attribute among the identified non-mergeable records is a unique attribute, then there has been a uniqueness violation of the common attribute. Depending on a violation threshold for the common attribute and a number of uniqueness violations recorded for the common attribute, an alert may be generated to inform a user that entities corresponding to the identified non-mergeable records are of interest.