Abstract: Systems and methods for performing routing are described. For each of a plurality of messages transmitted over a primary route, a message transmission indication is received by an application. The application further receives, for at least one of the messages, a conversion indication that is based on the transmitted message. The quality of the primary route is determined based on a subset or all of the transmission indications and a subset or all of the conversion indications. Based on this determination, an alternate route is selected to replace the primary route.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving from a first system information comprising a message and an identifier of a user, selecting a channel from a plurality of different third party communication channels for sending the message based on one or more properties of communications on the channel, determining a channel-specific user identifier for the selected channel based on the identifier of the user, creating a channel-specific message formatted for the selected channel based on the message, and sending the message to the user on the selected channel using the channel-specific user identifier.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a computer system, a request comprising a phone number, identifying a primary channel and one or more secondary channels based on, at least in part, respective performance data of the primary and secondary channels, sending a first message comprising a first text string via the primary channel to a destination device associated with the phone number, after sending the first message, determining that a conversion event for the message and the primary channel did not occur within a specified time period, and based on the determining, sending a second message comprising the first text string via a particular secondary channel to the destination device.

Abstract: Systems and methods for performing routing are described. For each of a plurality of messages transmitted over a primary route, a message transmission indication is received by an application. The application further receives, for at least one of the messages, a conversion indication that is based on the transmitted message. The quality of the primary route is determined based on a subset or all of the transmission indications and a subset or all of the conversion indications. Based on this determination, an alternate route is selected to replace the primary route.