Abstract: Systems and methods are provided for distributing graphic assets among users of personal communication devices. The graphic assets may include, for example, an avatar and/or avatar accessories used to exchange messages over cellular telephones. A method includes providing an authorized first user with an authoring version of the graphic asset. The authoring version allows the first user to morph the graphic asset and use the graphic asset to send a message to a second user. If the second user is not licensed to use the graphic asset, the second user can view the graphic asset to receive the message from the first user. However, the second user cannot morph the graphic asset or use the graphic asset to send messages until licensed to do so. The graphic asset may include marketing information such as a link to an owner of the graphic asset for licensing purposes.