Patents by Inventor Eric Picard

Eric Picard has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20140143032
    Abstract: A system and method of procuring an advertising inventory over a communications network may include establishing a set of nodes defined by desired component attributes of inventory for an advertiser for an ad campaign. The established set of nodes may be stored. Valuation of nodes having unknown price and volume parameters may be estimated. The set of nodes may be explored to determine estimated price and volume parameters for the nodes. The set of nodes may be exploited for the ad campaign, where the exploitation may be inclusive of at least one extrapolated node having an estimated valuation. Results of the exploited set of nodes for the ad campaign may be generated.
    Type: Application
    Filed: October 29, 2013
    Publication date: May 22, 2014
    Applicant: RARE CROWDS, INC.
    Inventors: G. Scott Tomlin, Eric Picard, Patrick Yannul, Richard Arneson, Ratha Grimes, Benjamin Woodall, Thomas Sandholm
  • Patent number: 8312273
    Abstract: Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.
    Type: Grant
    Filed: October 7, 2009
    Date of Patent: November 13, 2012
    Assignee: Microsoft Corporation
    Inventors: Nir Nice, Melissa W. Dunn, Eric Picard, Amit Shaked, Eric Don Van Valkenburg, Alexander George Gounares, Friedman Arie, Sefy Ophir, Boaz Feldbaum, Vu A. Ha, Teresa B. Mah, Darrell Jay Cannon, Michael Joseph Toutonghi, Uri Barash, Cynthia Dwork, Ying Li
  • Publication number: 20110083013
    Abstract: Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.
    Type: Application
    Filed: October 7, 2009
    Publication date: April 7, 2011
    Applicant: MICROSOFT CORPORATION
    Inventors: Nir Nice, Melissa W. Dunn, Eric Picard, Amit Shaked, Eric Don Van Valkenburg, Alexander George Gounares, Friedman Arie, Sefy Ophir, Boaz Feldbaum, Vu A. Ha, Teresa Mah, Darrell Jay Cannon, Michael Joseph Toutonghi, Uri Barash, Cynthia Dwork, Ying Li
  • Publication number: 20110022464
    Abstract: Computer systems, methods and media for optimizing an advertisement are provided. Creative elements for an ad campaign are received from an advertiser. In response to an ad call from a target device, device information, application information, and user information are accessed. Based on the accessed information and the creative elements of the dynamic creative, a customized ad is created that includes an optimized set of creative elements for the target device and the application such that the user gets an optimized user experience regardless of the target device presenting the ad.
    Type: Application
    Filed: July 21, 2009
    Publication date: January 27, 2011
    Applicant: MICROSOFT CORPORATION
    Inventors: Melissa W. Dunn, Gabriel Nanda, Eric Picard, Eric Brun, Aaron Bird, Rick Bohrer, Dan Schiappa, Alam Ali
  • Patent number: 7620914
    Abstract: A system that provides binds or associates a clickable hyperlink with an object that appears in a video stream. The hyperlink may be sent in a separate stream from the video stream, and user interfaces are provided to a user to activate the hyperlink. Activation of the hyperlink may cause a redirection to an associated website. Furthermore, feedback may be provided as to the user's activity regarding interest and activation regarding particular hyperlinks in the video.
    Type: Grant
    Filed: May 22, 2006
    Date of Patent: November 17, 2009
    Assignee: Microsoft Corporation
    Inventors: Yin Li, Jian Sun, Li Li, Weiwei Zhang, Xiaoou Tang, Ying Li, Michael Hurt, Eric Picard
  • Publication number: 20070091093
    Abstract: A system that provides binds or associates a clickable hyperlink with an object that appears in a video stream. The hyperlink may be sent in a separate stream from the video stream, and user interfaces are provided to a user to activate the hyperlink. Activation of the hyperlink may cause a redirection to an associated website. Furthermore, feedback may be provided as to the user's activity regarding interest and activation regarding particular hyperlinks in the video.
    Type: Application
    Filed: May 22, 2006
    Publication date: April 26, 2007
    Applicant: Microsoft Corporation
    Inventors: Yin Li, Jian Sun, Li Li, Weiwei Zhang, Xiaoou Tang, Ying Li, Michael Hurt, Eric Picard