Abstract: Embodiments of the present provides methods and systems for presenting user-specific advertising material in a virtual environment in response to a digital trigger. A method includes presenting a virtual environment to a user, wherein the user has a presence in the virtual environment as an avatar capable of activating one or more digital triggers. An object is embedded in said virtual environment. The object is communicatively connected to a server and is capable of presenting the user-specific advertising material when one or more digital trigger is activated. If there is a digital trigger activated by the user in the virtual environment then at least one advertising material is displayed via the object in response to the digital trigger, wherein said advertising material is visible to the user when said digital trigger is activated.