Abstract: This box comprises a case, and a cover hinged to the case at the rear of the box with the lower end of the cover spaced above the upper end of the case to leave a space therebetween when the cover is swung down toward the case. A display stand is removably fitted into the case and has an outwardly extending flange of uniform height, at the front, sides and rear thereof, interposed between the front, side and rear walls of the case and cover when the box is closed, to retain the case and cover in spaced parallel relation. The flanges of the display stand are exposed to view when the cover is closed. A sign holder is removably mounted and frictionally held on the display stand and comes out of the box with the display stand when the latter is removed from the box, to display the ring or other piece of jewelry to be displayed, and also to display the sign holder. The case and cover are substantially symmetrically disposed on opposite sides of said flanges.