Abstract: A method of collecting data for a geographic database for use with a navigation system is disclosed. A feature visible from a road segment is identified. A guidance feature point object is defined at a location at the road segment where the identified feature is most visibly prominent. Additionally, an importance rating and a preferred name for the identified feature are determined. Data representing the guidance feature point object, importance rating and the preferred name are stored in the geographic database on a computer readable medium.

Abstract: A method of operating a navigation system to provide a route guidance message for traveling a route is disclosed. A plurality of features visible from a road segment of the route is obtained from a geographic database associated with the navigation system. An importance rating for each of the identified features is determined. The guidance message references the identified feature having a highest determined importance rating. The importance rating considers a permanence or a seasonal dependency of the identified feature.