Patents by Inventor Eric W. Ewald
Eric W. Ewald has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11941660Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: GrantFiled: March 17, 2022Date of Patent: March 26, 2024Assignee: Google LLCInventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Patent number: 11544739Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: GrantFiled: November 30, 2020Date of Patent: January 3, 2023Assignee: Google LLCInventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Publication number: 20190311398Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: June 10, 2019Publication date: October 10, 2019Inventors: Sissie Ling-le Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Patent number: 10360586Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: GrantFiled: January 21, 2016Date of Patent: July 23, 2019Assignee: Google LLCInventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Patent number: 10216805Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for dynamically generating and configuring pre-aggregated datasets optimized for responding to particular types of data requests made against a large sub-optimal multidimensional dataset are disclosed. A dynamic aggregator monitors the query types and response latencies associated with queries made against the large multidimensional dataset. The dynamic aggregator defines pre-aggregated datasets based on the types of queries received from users and calculates a respective benefit score for each pre-aggregated dataset. The benefit score of each pre-aggregated dataset can be based on the recorded latencies and query count for the pre-aggregated dataset. The dynamic aggregator can decide whether to generate and/or maintain particular pre-aggregated datasets based on the current values of the benefit scores associated with the particular pre-aggregated datasets.Type: GrantFiled: August 11, 2016Date of Patent: February 26, 2019Assignee: Google LLCInventors: Chao Cai, Eric W. Ewald, Cameron M. Tangney, Sagnik Nandy
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Patent number: 9600831Abstract: A system for user association attribution may include one or more processors and memory. The one or more processors may receive information pertaining to relationship events that each correspond to a participant and one of several entities in a social network, allocate, for each relationship event, attribution values to touchpoints accessed by the corresponding entity prior to the relationship event. The processors may further determine a weight for each of the attribution values allocated to each of the touchpoints, where the weight for each of the attribution values is based at least in part on each of the relationship events for which each of the attribution values was allocated, generate an aggregate attribution value for each of the touchpoints based at least in part on the weighted attribution values allocated to each of the touchpoints, and provide, to the participant, each aggregate attribution value generated for each of the touchpoints.Type: GrantFiled: August 30, 2012Date of Patent: March 21, 2017Assignee: Google Inc.Inventors: Linus Chou, Jonathan Klem, James H. Koh, James E. Stewart, Eric W. Ewald, Andrey Petrov, Carolyn R. Marshall, Paul Sliwowski, Paul J. Baker, Maciej Babinski, Jige Yu, Jacob B. Matthews
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Patent number: 9430519Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for dynamically generating and configuring pre-aggregated datasets optimized for responding to particular types of data requests made against a large sub-optimal multidimensional dataset are disclosed. A dynamic aggregator monitors the query types and response latencies associated with queries made against the large multidimensional dataset. The dynamic aggregator defines pre-aggregated datasets based on the types of queries received from users and calculates a respective benefit score for each pre-aggregated dataset. The benefit score of each pre-aggregated dataset can be based on the recorded latencies and query count for the pre-aggregated dataset. The dynamic aggregator can decide whether to generate and/or maintain particular pre-aggregated datasets based on the current values of the benefit scores associated with the particular pre-aggregated datasets.Type: GrantFiled: July 26, 2013Date of Patent: August 30, 2016Assignee: Google Inc.Inventors: Chao Cai, Eric W. Ewald, Cameron M. Tangney, Sagnik Nandy
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Publication number: 20160155143Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: January 21, 2016Publication date: June 2, 2016Inventors: Sissie Ling-le Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Patent number: 9245279Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: GrantFiled: March 23, 2011Date of Patent: January 26, 2016Assignee: Google Inc.Inventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Publication number: 20150213484Abstract: A system and method for tracking conversion events. Tracking events are stored in a history table of a database, wherein the tracking events include conversion events associated with predetermined actions performed by users on websites, and wherein a respective tracking event is associated with a respective user and a respective website. A conversion event stored in the history table of the database is identified, wherein the conversion event is associated with a predetermined action performed by a user on a website. A set of tracking events is retrieved from the history table that are associated with the website, that are associated with the user, and that occurred prior in time to the conversion event. In response to a request from a user request, a report is generated for display on a client computer system, wherein the report includes the set of tracking events and the conversion event.Type: ApplicationFiled: March 22, 2010Publication date: July 30, 2015Inventors: ASHOK AMARA, Sagnik Nandy, Chao Cai, Zhimin He, Alex J. Lorbeer, Eric W. Ewald
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Patent number: 8548851Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: GrantFiled: March 23, 2011Date of Patent: October 1, 2013Assignee: Google Inc.Inventors: Liren Chen, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He, Sagnik Nandy, Ashok Babu Amara
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Patent number: 8521774Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for dynamically generating and configuring pre-aggregated datasets optimized for responding to particular types of data requests made against a large sub-optimal multidimensional dataset are disclosed. A dynamic aggregator monitors the query types and response latencies associated with queries made against the large multidimensional dataset. The dynamic aggregator defines pre-aggregated datasets based on the types of queries received from users and calculates a respective benefit score for each pre-aggregated dataset. The benefit score of each pre-aggregated dataset can be based on the recorded latencies and query count for the pre-aggregated dataset. The dynamic aggregator can decide whether to generate and/or maintain particular pre-aggregated datasets based on the current values of the benefit scores associated with the particular pre-aggregated datasets.Type: GrantFiled: August 20, 2010Date of Patent: August 27, 2013Assignee: Google Inc.Inventors: Chao Cai, Eric W. Ewald, Cameron M. Tangney, Sagnik Nandy
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Publication number: 20110307509Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: March 23, 2011Publication date: December 15, 2011Applicant: GOOGLE INC.Inventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Publication number: 20110307325Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: March 23, 2011Publication date: December 15, 2011Applicant: GOOGLE INC.Inventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Publication number: 20110307330Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: March 23, 2011Publication date: December 15, 2011Applicant: GOOGLE INC.Inventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi
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Publication number: 20110307322Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: March 23, 2011Publication date: December 15, 2011Applicant: GOOGLE INC.Inventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Publication number: 20110307515Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: March 23, 2011Publication date: December 15, 2011Applicant: GOOGLE INC.Inventors: Liren Chen, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He, Sagnik Nandy, Ashok Babu Amara
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Publication number: 20110307326Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: March 23, 2011Publication date: December 15, 2011Applicant: GOOGLE INC.Inventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Publication number: 20110307324Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: March 23, 2011Publication date: December 15, 2011Applicant: GOOGLE INC.Inventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He
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Publication number: 20110302025Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.Type: ApplicationFiled: March 23, 2011Publication date: December 8, 2011Applicant: GOOGLE INC.Inventors: Sissie Ling-Ie Hsiao, Chao Cai, Eric W. Ewald, Cameron M. Tangney, Robert A. Walker, II, Japjit Tulsi, Ming Lei, Zhimin He