Abstract: A fabric care composition is provided, comprising: a fabric care benefit agent; and a deposition aid polymer is provided, comprising >50 to 99 wt % of structural units of formula (I) wherein R1 is selected from hydrogen, —C1-4 alkyl and —CH2OR3; wherein R3 is selected from —C1-12 alkyl and phenyl; and 1 to <50 wt % of structural units of formula (II) wherein R2 is selected from Formula (III), Formula (IV) and Formula (V) wherein A? is a counter anion; wherein R4 is selected from a hydrogen, a —C1-12 alkyl group and a phenyl group; and wherein R5 is selected from a hydrogen and a —C1-8 alkyl group; wherein the deposition aid polymer has a weight average molecular weight of <100,000 Daltons; and with the proviso that the deposition aid polymer has an average of ?two structural units of formula (II) per molecule.

Abstract: Cleaning booster for cleaning dirty laundry is provided, wherein the cleaning booster is of formula (I) wherein b is 2 to 4; wherein x is 0 to 2; wherein each R is independently selected from the group consisting of a hydrogen, a C1-22 alkyl group and a —CH2C(?O)R1 group; wherein each R1 is independently of formula (II) wherein the * indicates the point of attachment to formula (I); wherein R2 is selected from the group consisting of a hydrogen and a C1-22 alkyl group; wherein each R3 and R4 is independently selected from the group consisting of a hydrogen and a C1-2 alkyl group, with the proviso that at least one of R8 and R9 is a hydrogen in each subunit ?; and wherein ? is 0 to 30.

Abstract: Cleaning booster for cleaning dirty laundry is provided, wherein the cleaning booster is of formula (I), wherein b is 0-2; wherein c is 2-4; wherein R is selected from hydrogen, C1-22 alkyl and —CH2C(?O)R14; wherein R14 is of formula (VI); wherein R1 is selected from formula (II)-formula (V); (II) wherein R2 is of formula (VI); (III) wherein R3 is of formula (VI); and wherein R4 is selected from hydrogen and methyl group; (IV) wherein R5 is of formula (VI); wherein f is 1-2; and wherein g is 2-10; (V) wherein R6 is of formula (VI); (VI) wherein R7 is selected from hydrogen and C1-22 alkyl group; wherein each R8 and R9 is independently a hydrogen or a C1-2 alkyl group, with the proviso that at least one of R8 and R9 is hydrogen in each subunit a; and wherein a is 0-30.

Abstract: A liquid laundry detergent is provided, comprising: liquid carrier; cleaning surfactant; and cleaning booster of formula (I) where b is 2 to 4; wherein x is 0 to 2; wherein each R is independently selected from the group consisting of a hydrogen, a C1-22 alkyl group and a —CH2C(?O)R1 group; wherein each R1 is independently of formula (II), wherein the * indicates the point of attachment to formula (I); wherein R2 is selected from the group consisting of a hydrogen and a C1-22 alkyl group; wherein each R3 and R4 is independently selected from the group consisting of a hydrogen and a C1-2 alkyl group, with the proviso that at least one of R8 and R9 is a hydrogen in each subunit a; and wherein a is 0 to 30.

Abstract: A liquid laundry detergent is provided, comprising: liquid carrier; cleaning surfactant; and cleaning booster of formula (I) (I) wherein b is 0-2; wherein c is 2-4; wherein R is selected from hydrogen, C1-22 alkyl and —CH2C(?O)R14; wherein R14 is of formula (VI); wherein R1 is selected from formula (II)-formula (V); (II) wherein R2 is of formula (VI); (III) wherein R3 is of formula (VI); and wherein R4 is selected from hydrogen and methyl group; (IV) wherein R5 is of formula (VI); wherein f is 1-2; and wherein g is 2-10; (V) wherein R6 is of formula (VI); (VI) wherein R7 is selected from hydrogen and C1-22 alkyl group; wherein each R8 and R9 is independently a hydrogen or C1-2 alkyl group, with the proviso that at least one of R8 and R9 is hydrogen in each subunit ?; and wherein ? is 0-30.

Abstract: In an aspect, a composition comprises an alkali-swellable copolymer that is derived from a mixture comprising 15 to 50 wt % of an ethylenically unsaturated carboxylic acid; 30 to 70 wt % of an ethylenically unsaturated C1-2 alkyl carboxylate ester; and 15 to 40 wt of a nonionic ethylenically unsaturated surfactant monomer of the Formula (A); and less than or equal to 0.15 wt of a multifunctional monomer contains greater than 1 vinyl group. The composition has a pH of greater than or equal to 6. The composition can optionally comprise a surfactant.

Abstract: A fabric care formulation is provided, comprising: a liquid carrier; and a plurality of composite opacifier particles, wherein the composite opacifier particles comprise metal oxide particles that are partially or completely encapsulated by a wax; wherein the metal oxide particles are selected from the group consisting of zinc oxide, titanium oxide and mixtures thereof; wherein the metal oxide particles have a z average particle size of >100 nm as measured by dynamic light scattering; wherein the wax has a melting point temperature of 45 to 110° C.; and wherein the composite opacifier particles have a z average particle size of >100 nm to 2,000 nm as measured by dynamic light scattering.

Abstract: An aqueous personal care rinse off composition is provided, comprising: a dermatologically acceptable aqueous vehicle; a dermatologically acceptable cleaning surfactant; and a plurality of composite opacifier particles, wherein the composite opacifier particles comprise metal oxide particles that are partially or completely encapsulated by a wax; wherein the metal oxide particles are selected from the group consisting of zinc oxide, titanium oxide and mixtures thereof; wherein the metal oxide particles have a z average particle size of >100 nm as measured by dynamic light scattering; wherein the wax has a melting point temperature of 50 to 110° C.; and wherein the composite opacifier particles have a z average particle size of >100 nm to 2,000 nm as measured by dynamic light scattering.

Abstract: An automatic dishwashing composition is provided including a builder; a phosphonate; a nonionic surfactant; and a dispersant polymer comprising: 60 to 98 wt % of structural units of formula I wherein each R1 is independently selected from a hydrogen and a —CH3 group; and 2 to 40 wt % of structural units of formula II wherein each R2 is independently selected from a —C1-4 alkyl group and wherein each R3 is independently selected from a hydrogen and a methyl group.

Abstract: A liquid laundry detergent formulation for household use is provided, comprising: a liquid carrier; a cleaning surfactant; and a cleaning booster of Formula (I) wherein each R1 is independently a chain of Formula (II) wherein each R2 is independently selected from the group consisting of a C1-8 alkyl group and a chain of Formula (II); wherein R3 and R4 are independently an aliphatic C3-12 alkanediyl group; wherein each R5 is independently selected from the group consisting of a hydrogen and a —C1-4 alkyl group; wherein n is an average of 0 to 8; wherein m is an average of 5 to 50; and wherein the cleaning booster has a weight average molecular weight of ?10,000 Daltons.

Abstract: A fabric care composition is provided, comprising: a fabric care benefit agent; and a deposition aid polymer is provided, comprising >50 to 99 wt % of structural units of formula (I) wherein R1 is selected from hydrogen, —C1-4 alkyl and —CH2OR3; wherein R3 is selected from —C1-12 alkyl and phenyl; and 1 to <50 wt % of structural units of formula (II) wherein R2 is selected from Formula (III), Formula (IV) and Formula (V) wherein A? is a counter anion; wherein R4 is selected from a hydrogen, a —C1-12 alkyl group and a phenyl group; and wherein R5 is selected from a hydrogen and a —C1-8 alkyl group; wherein the deposition aid polymer has a weight average molecular weight of <100,000 Daltons; and with the proviso that the deposition aid polymer has an average of ?two structural units of formula (II) per molecule.

Abstract: A deposition aid polymer for laundry is provided, comprising >50 to 99 wt % of structural units of formula (I) wherein R1 is selected from hydrogen, —C1-4 alkyl and —CH2OR3; wherein R3 is selected from —C1-12 alkyl and phenyl; and 1 to <50 wt % of structural units of formula (II) wherein R2 is selected from a moiety of Formula (III), a moiety of Formula (IV) and a moiety of Formula (V) wherein A? is a counter anion balancing the cationic charge on the N; wherein R4 is selected from hydrogen, —C1-12 alkyl and phenyl; and wherein R5 is selected from hydrogen and —C1-8 alkyl; wherein the deposition aid polymer has a weight average molecular weight of <100,000 Daltons; and with the proviso that the deposition aid polymer has an average of at least two structural units of formula (II) per molecule.

Abstract: An automatic dishwashing composition is provided, comprising: a dispersant polymer blend, comprising an acrylic acid homopolymer; and a copolymer of acrylic acid and a sulfonated monomer; wherein the dispersant polymer blend has a blend ratio of the acrylic acid homopolymer to the copolymer of 3:1 to 1:3; a surfactant; a builder; and optionally, an additive.

Abstract: Embodiments relate a method of treating a water system that includes providing to the water system a fluorescent-tagged treatment polymer that is the reaction product of a mixture that includes at least one unsaturated monomer, at least one initiator with at least one reactive terminal group for reacting with the unsaturated monomer, and at least one fluorescent chain transfer agent, the at least one fluorescent chain transfer agent having a phosphorus-hydrogen or sulfur-hydrogen group connected to a polyaromatic hydrocarbon group having from two to ten rings, and the at least one fluorescent chain transfer agent being a chain transfer agent that controls final polymer molecular weight of the fluorescent-tagged treatment polymer and a fluorescent tag for the fluorescent-tagged treatment polymer.

Abstract: An automatic dishwashing composition is provided including a builder; a phosphonate; a nonionic surfactant; and a dispersant polymer, comprising: (a) 50 to 95 wt %, based on weight of the dispersant polymer, of structural units of a monoethylenically unsaturated monocarboxylic acid monomer; and (b) 5 to 50 wt %, based on weight of the dispersant polymer, of structural units of a sulfate bearing ethylenically unsaturated monomer.

Abstract: An automatic dishwashing composition is provided including a maleic acid/olefin copolymer; a dispersant polymer, comprising a copolymer of acrylic acid and a sulfonated monomer; a builder; and a surfactant of formula I: wherein R1 is a linear or branched, saturated C8-24 alkyl group; R2 is a linear saturated C2-8 alkyl group; m is 26 to 42; n is 4 to 12; m+n is 30 to 54; wherein the fatty alcohol alkoxylate of formula I has an average ethyleneoxy unit concentration per molecule, X, of >45 wt %; and, wherein the fatty alcohol alkoxylate of formula I has ratio, Z, equal to average ethyleneoxy unit concentration per molecule, X, divided by n; wherein ratio, Z, is <9.5. Also provided is a method of cleaning articles in an automatic dishwashing machine while maintaining cleanliness of the automatic dishwashing machine.

Abstract: A laundry detergent composition comprising an anti-redeposition agent, a surfactant, and optionally a builder, wherein the anti-redeposition agent is a polymer comprising polymerized units of: (a) from 5 to 40 wt % of at least one nitrogen-containing ethylenically unsaturated monomer having at least one pKa value from 6 to 11.5, and (b) from 60 to 95 wt % of at least one ethylenically unsaturated carboxylic acid monomer.

Abstract: An automatic dishwashing composition is provided, comprising: a dispersant polymer blend, comprising an acrylic acid homopolymer; and a copolymer of acrylic acid and a sulfonated monomer; wherein the dispersant polymer blend has a blend ratio of the acrylic acid homopolymer to the copolymer of 3:1 to 1:3; a surfactant; a builder; and optionally, an additive.

Abstract: A polymer comprising a first fraction and a second fraction, wherein the first fraction comprises from 90 to 100 wt % polymerized C3-C6 carboxylic acid monomer units; and the second fraction comprises from 30 to 80 wt % polymerized C3-C6 carboxylic acid monomer units and from 20 to 70 wt % polymerized sulfonic acid monomer units; wherein the first fraction is from 10 to 40 wt % of the polymer and the second fraction is from 60 to 90 wt % of the polymer; the polymer has Mw from 3,000 to 30,000; and monomers are randomly distributed within each fraction.

Abstract: A composition contains ethylenically unsaturated quaternary ammonium cations with acetate counterions, where each of the ethylenically unsaturated ammonium cations contain only one non-aromatic carbon-carbon double bond and the composition contains less than one mole-percent chloride relative to quaternary ammonium cations can be polymerized to form a cationic polymer acetate.