Abstract: A liquid laundry detergent is provided, comprising: liquid carrier; cleaning surfactant; and cleaning booster of formula (I) (I) wherein b is 0-2; wherein c is 2-4; wherein R is selected from hydrogen, C1-22 alkyl and —CH2C(?O)R14; wherein R14 is of formula (VI); wherein R1 is selected from formula (II)-formula (V); (II) wherein R2 is of formula (VI); (III) wherein R3 is of formula (VI); and wherein R4 is selected from hydrogen and methyl group; (IV) wherein R5 is of formula (VI); wherein f is 1-2; and wherein g is 2-10; (V) wherein R6 is of formula (VI); (VI) wherein R7 is selected from hydrogen and C1-22 alkyl group; wherein each R8 and R9 is independently a hydrogen or C1-2 alkyl group, with the proviso that at least one of R8 and R9 is hydrogen in each subunit ?; and wherein ? is 0-30.

Abstract: Cleaning booster for cleaning dirty laundry is provided, wherein the cleaning booster is of formula (I) wherein b is 2 to 4; wherein x is 0 to 2; wherein each R is independently selected from the group consisting of a hydrogen, a C1-22 alkyl group and a —CH2C(?O)R1 group; wherein each R1 is independently of formula (II) wherein the * indicates the point of attachment to formula (I); wherein R2 is selected from the group consisting of a hydrogen and a C1-22 alkyl group; wherein each R3 and R4 is independently selected from the group consisting of a hydrogen and a C1-2 alkyl group, with the proviso that at least one of R8 and R9 is a hydrogen in each subunit ?; and wherein ? is 0 to 30.

Abstract: A liquid laundry detergent is provided, comprising: liquid carrier; cleaning surfactant; and cleaning booster of formula (I) where b is 2 to 4; wherein x is 0 to 2; wherein each R is independently selected from the group consisting of a hydrogen, a C1-22 alkyl group and a —CH2C(?O)R1 group; wherein each R1 is independently of formula (II) wherein the * indicates the point of attachment to formula (I); wherein R2 is selected from the group consisting of a hydrogen and a C1-22 alkyl group; wherein each R3 and R4 is independently selected from the group consisting of a hydrogen and a C1-2 alkyl group, with the proviso that at least one of R3 and R4 is a hydrogen in each subunit a; and wherein a is 0 to 30.

Abstract: An aqueous personal care rinse off composition is provided, comprising: a dermatologically acceptable aqueous vehicle; a dermatologically acceptable cleaning surfactant; and a plurality of composite opacifier particles, wherein the composite opacifier particles comprise metal oxide particles that are partially or completely encapsulated by a wax; wherein the metal oxide particles are selected from the group consisting of zinc oxide, titanium oxide and mixtures thereof; wherein the metal oxide particles have a z average particle size of >100 nm as measured by dynamic light scattering; wherein the wax has a melting point temperature of 50 to 110° C.; and wherein the composite opacifier particles have a z average particle size of >100 nm to 2,000 nm as measured by dynamic light scattering.

Abstract: A liquid laundry detergent is provided, comprising: liquid carrier; cleaning surfactant; and cleaning booster of formula (I) wherein E1 and E2 are independently selected from a divalent linking group having 1 to 4 carbon atoms; and wherein each R1 is independently of formula (II) wherein the * in formula (II) is the point of attachment to formula (I); wherein each R2 is independently of formula (III) wherein the * in formula (III) is the point of attachment to formula (II); wherein R3 is selected from the group consisting of a hydrogen and a C1-22 alkyl group; wherein each R4 and R5 is independently selected from the group consisting of a hydrogen and a C1-2 alkyl group, with the proviso that at least one of R4 and R5 is a hydrogen in each subunit c; and wherein c is 0 to 30.

Abstract: Cleaning booster for cleaning dirty laundry is provided, wherein the cleaning booster is of formula (I) wherein A1 is a divalent linking group having 4 to 24 carbon atoms and R1 is of formula (II), formula (III) or formula (IV); wherein * is the point of attachment to formula (I); a is 1-2; b is 1-2; and R2 is of formula (V); wherein * is the point of attachment to the associated base formula; R3 is selected from hydrogen and C1-22 alkyl group; R4 and R5 are independently selected from hydrogen and C1-2 alkyl group, with the proviso that at least one of R4 and R5 is hydrogen in each subunit c; and wherein c is 0-30; and with the proviso that when the divalent linking group, A1, has 4 carbon atoms, the divalent linking group, A1, includes a cycle.

Abstract: A laundry detergent is provided, comprising: carrier; cleaning surfactant; and cleaning booster of formula (I) wherein A1 is divalent linking group having-24 carbon atoms; and wherein R1 is selected from formula (II), formula (III) and formula (IV) wherein * is point of attachment to formula (I); wherein a is 1-2; wherein b is 1-2; and wherein R2 is of formula (V) wherein * is point of attachment to associated base formula; wherein R3 is selected from hydrogen and C1-22 alkyl group; wherein R4 and R5 are selected from hydrogen and C1-2 alkyl group, with proviso that at least one of R4 and R5 is hydrogen in each subunit c; and wherein c is 0-30; and with the proviso that when the divalent linking group, A1, has 4 carbon atoms, the divalent linking group, A1, includes a cycle.

Abstract: Cleaning booster for cleaning dirty laundry is provided, wherein the cleaning booster is of formula (I) wherein E1 and E2 are independently selected from a divalent linking group having 1 to 4 carbon atoms; and wherein each R1 is independently of formula (II) wherein the * in formula (II) is the point of attachment to formula (I); wherein each R2 is independently of formula (III) wherein the * in formula (III) is the point of attachment to formula (II); wherein R3 is selected from the group consisting of a hydrogen and a C1-22 alkyl group; wherein each R4 and R5 is independently selected from the group consisting of a hydrogen and a C1-2 alkyl group, with the proviso that at least one of R4 and R5 is a hydrogen in each subunit c; and wherein c is 0 to 30.

Abstract: A liquid laundry detergent formulation for household use is provided, comprising: a liquid carrier; a cleaning surfactant; and a cleaning booster of Formula (I) wherein each R1 is independently a chain of Formula (II) wherein each R2 is independently selected from the group consisting of a C1-8 alkyl group and a chain of Formula (II); wherein R3 and R4 are independently an aliphatic C3-12 alkanediyl group; wherein each R5 is independently selected from the group consisting of a hydrogen and a —C1-4 alkyl group; wherein n is an average of 0 to 8; wherein m is an average of 5 to 50; and wherein the cleaning booster has a weight average molecular weight of ?10,000 Daltons.

Abstract: A deposition aid polymer for laundry is provided, comprising >50 to 99 wt % of structural units of formula (I) wherein R1 is selected from hydrogen, —C1-4 alkyl and —CH2OR3; wherein R3 is selected from —C1-12 alkyl and phenyl; and 1 to <50 wt % of structural units of formula (II) wherein R2 is selected from a moiety of Formula (III), a moiety of Formula (IV) and a moiety of Formula (V) wherein A? is a counter anion balancing the cationic charge on the N; wherein R4 is selected from hydrogen, —C1-12 alkyl and phenyl; and wherein R5 is selected from hydrogen and —C1-8 alkyl; wherein the deposition aid polymer has a weight average molecular weight of <100,000 Daltons; and with the proviso that the deposition aid polymer has an average of at least two structural units of formula (II) per molecule.

Abstract: An automatic dishwashing composition is provided including a builder; a phosphonate; a nonionic surfactant; and a dispersant polymer, comprising: (a) 50 to 95 wt %, based on weight of the dispersant polymer, of structural units of a monoethylenically unsaturated monocarboxylic acid monomer; and (b) 5 to 50 wt %, based on weight of the dispersant polymer, of structural units of a sulfate bearing ethylenically unsaturated monomer.

Abstract: A fabric care composition is provided, comprising: a fabric care benefit agent; and a deposition aid polymer is provided, comprising >50 to 99 wt % of structural units of formula (I) wherein R1 is selected from hydrogen, —C1-4 alkyl and —CH2OR3; wherein R3 is selected from —C1-12 alkyl and phenyl; and 1 to <50 wt % of structural units of formula (II) wherein R2 is selected from Formula (III), Formula (IV) and Formula (V) wherein A? is a counter anion; wherein R4 is selected from a hydrogen, a —C1-12 alkyl group and a phenyl group; and wherein R5 is selected from a hydrogen and a —C1-8 alkyl group; wherein the deposition aid polymer has a weight average molecular weight of <100,000 Daltons; and with the proviso that the deposition aid polymer has an average of ?two structural units of formula (II) per molecule.

Abstract: Cleaning booster for cleaning dirty laundry is provided, wherein the cleaning booster is of formula (I) wherein b is 2 to 4; wherein x is 0 to 2; wherein each R is independently selected from the group consisting of a hydrogen, a C1-22 alkyl group and a —CH2C(?O)R1 group; wherein each R1 is independently of formula (II) wherein the * indicates the point of attachment to formula (I); wherein R2 is selected from the group consisting of a hydrogen and a C1-22 alkyl group; wherein each R3 and R4 is independently selected from the group consisting of a hydrogen and a C1-2 alkyl group, with the proviso that at least one of R8 and R9 is a hydrogen in each subunit ?; and wherein ? is 0 to 30.

Abstract: Cleaning booster for cleaning dirty laundry is provided, wherein the cleaning booster is of formula (I), wherein b is 0-2; wherein c is 2-4; wherein R is selected from hydrogen, C1-22 alkyl and —CH2C(?O)R14; wherein R14 is of formula (VI); wherein R1 is selected from formula (II)-formula (V); (II) wherein R2 is of formula (VI); (III) wherein R3 is of formula (VI); and wherein R4 is selected from hydrogen and methyl group; (IV) wherein R5 is of formula (VI); wherein f is 1-2; and wherein g is 2-10; (V) wherein R6 is of formula (VI); (VI) wherein R7 is selected from hydrogen and C1-22 alkyl group; wherein each R8 and R9 is independently a hydrogen or a C1-2 alkyl group, with the proviso that at least one of R8 and R9 is hydrogen in each subunit a; and wherein a is 0-30.

Abstract: A liquid laundry detergent is provided, comprising: liquid carrier; cleaning surfactant; and cleaning booster of formula (I) where b is 2 to 4; wherein x is 0 to 2; wherein each R is independently selected from the group consisting of a hydrogen, a C1-22 alkyl group and a —CH2C(?O)R1 group; wherein each R1 is independently of formula (II), wherein the * indicates the point of attachment to formula (I); wherein R2 is selected from the group consisting of a hydrogen and a C1-22 alkyl group; wherein each R3 and R4 is independently selected from the group consisting of a hydrogen and a C1-2 alkyl group, with the proviso that at least one of R8 and R9 is a hydrogen in each subunit a; and wherein a is 0 to 30.

Abstract: A liquid laundry detergent is provided, comprising: liquid carrier; cleaning surfactant; and cleaning booster of formula (I) (I) wherein b is 0-2; wherein c is 2-4; wherein R is selected from hydrogen, C1-22 alkyl and —CH2C(?O)R14; wherein R14 is of formula (VI); wherein R1 is selected from formula (II)-formula (V); (II) wherein R2 is of formula (VI); (III) wherein R3 is of formula (VI); and wherein R4 is selected from hydrogen and methyl group; (IV) wherein R5 is of formula (VI); wherein f is 1-2; and wherein g is 2-10; (V) wherein R6 is of formula (VI); (VI) wherein R7 is selected from hydrogen and C1-22 alkyl group; wherein each R8 and R9 is independently a hydrogen or C1-2 alkyl group, with the proviso that at least one of R8 and R9 is hydrogen in each subunit ?; and wherein ? is 0-30.

Abstract: In an aspect, a composition comprises an alkali-swellable copolymer that is derived from a mixture comprising 15 to 50 wt % of an ethylenically unsaturated carboxylic acid; 30 to 70 wt % of an ethylenically unsaturated C1-2 alkyl carboxylate ester; and 15 to 40 wt of a nonionic ethylenically unsaturated surfactant monomer of the Formula (A); and less than or equal to 0.15 wt of a multifunctional monomer contains greater than 1 vinyl group. The composition has a pH of greater than or equal to 6. The composition can optionally comprise a surfactant.

Abstract: A fabric care formulation is provided, comprising: a liquid carrier; and a plurality of composite opacifier particles, wherein the composite opacifier particles comprise metal oxide particles that are partially or completely encapsulated by a wax; wherein the metal oxide particles are selected from the group consisting of zinc oxide, titanium oxide and mixtures thereof; wherein the metal oxide particles have a z average particle size of >100 nm as measured by dynamic light scattering; wherein the wax has a melting point temperature of 45 to 110° C.; and wherein the composite opacifier particles have a z average particle size of >100 nm to 2,000 nm as measured by dynamic light scattering.

Abstract: An aqueous personal care rinse off composition is provided, comprising: a dermatologically acceptable aqueous vehicle; a dermatologically acceptable cleaning surfactant; and a plurality of composite opacifier particles, wherein the composite opacifier particles comprise metal oxide particles that are partially or completely encapsulated by a wax; wherein the metal oxide particles are selected from the group consisting of zinc oxide, titanium oxide and mixtures thereof; wherein the metal oxide particles have a z average particle size of >100 nm as measured by dynamic light scattering; wherein the wax has a melting point temperature of 50 to 110° C.; and wherein the composite opacifier particles have a z average particle size of >100 nm to 2,000 nm as measured by dynamic light scattering.

Abstract: An automatic dishwashing composition is provided including a builder; a phosphonate; a nonionic surfactant; and a dispersant polymer comprising: 60 to 98 wt % of structural units of formula I wherein each R1 is independently selected from a hydrogen and a —CH3 group; and 2 to 40 wt % of structural units of formula II wherein each R2 is independently selected from a —C1-4 alkyl group and wherein each R3 is independently selected from a hydrogen and a methyl group.