Abstract: Disclosed herein are system, method, and computer program product embodiments for generating and operating workbooks. One embodiment operates by causing display of a workbook having: a first page including a preview of a first object generated by a first online tool; and a second page including a preview of a second object generated by a second online tool. The first page and the second page are displayed simultaneously within the workbook. Then, a command to execute a function against the first object is received, via the workbook, from a user. A request to execute the function is transmitted to the first online tool, where execution of the function generates a revised first object. The embodiment also operates by receiving a revised first page comprising a preview of the revised first object from the first online tool, and replacing the first page in the workbook with the revised first page.

Abstract: Described herein is a method, system, and non-transitory computer readable medium for generating composite uniform resource locator (URL) parameter strings, to aid administrators of businesses and other owners of websites who may want to determine statistics about their target audiences in an intuitive and efficient manner. In order to do so, individual URL parameter units, wherein each URL parameter unit may represent a simple assignment or simple logical comparison of a parameter, are constructed in a modular form using a GUI. Once these individual URL parameter units are constructed, they are then concatenated into composite URL parameter strings, wherein multiple URL parameter strings can be combined to form the URL for a button sent in an email to intended recipients. When such links are clicked, the administrator user may receive audience-specific feedback at a high level of detail.

Abstract: Described herein is a method, system, and non-transitory computer readable medium for generating composite uniform resource locator (URL) parameter strings, to aid administrators of businesses and other owners of websites who may want to determine statistics about their target audiences in an intuitive and efficient manner. In order to do so, individual URL parameter units, wherein each URL parameter unit may represent a simple assignment or simple logical comparison of a parameter, are constructed in a modular form using a GUI. Once these individual URL parameter units are constructed, they are then concatenated into composite URL parameter strings, wherein multiple URL parameter strings can be combined to form the URL for a button sent in an email to intended recipients. When such links are clicked, the administrator user may receive audience-specific feedback at a high level of detail.