Abstract: Systems and methods for detecting application behavior using network traffic are described herein. The systems and methods enable a network to utilize network traffic data to determine various metrics and behavioral patterns associated with applications and their use. The patterns can be used to monitor traffic from a specific user device and across the network. Further, the information may be used to generate a trust score that provides a network and/or a user with information relating to an application.

Abstract: Techniques for identifying certain types of network activity are disclosed, including parsing of a Uniform Resource Locator (URL) to identify a plurality of key-value pairs in a query string of the URL. The plurality of key-value pairs may include one or more potential anonymous identifiers. In an example embodiment, a machine learning algorithm is trained on the URL to determine whether the one or more potential anonymous identifiers are actual anonymous identifiers (i.e., advertising identifiers) that provide advertisers a method to identify a user device without using, for example, a permanent device identifier. In this embodiment, a ranking threshold is used to verify the URL. A verified URL associate the one or more potential anonymous identifiers with the user device as actual anonymous identifiers. Such techniques may be used to identify and eliminate malicious and/or undesirable network traffic.

Abstract: Techniques for identifying certain types of network activity are disclosed, including parsing of a Uniform Resource Locator (URL) to identify a plurality of key-value pairs in a query string of the URL. The plurality of key-value pairs may include one or more potential anonymous identifiers. In an example embodiment, a machine learning algorithm is trained on the URL to determine whether the one or more potential anonymous identifiers are actual anonymous identifiers (i.e., advertising identifiers) that provide advertisers a method to identify a user device without using, for example, a permanent device identifier. In this embodiment, a ranking threshold is used to verify the URL. A verified URL associate the one or more potential anonymous identifiers with the user device as actual anonymous identifiers. Such techniques may be used to identify and eliminate malicious and/or undesirable network traffic.