Abstract: Paper labels coated with a pressure sensitive adhesive (PSA), wherein the PSA comprises no vinyl acetate in free or copolymerized form and comprises as binder an emulsion polymer synthesized from a) 70% to 95% by weight of a C6 to C10 alkyl (meth)acrylate b) 1% to 20% by weight of methyl methacrylate c) 0.5% to 10% by weight of a vinylaromatic monomer d) 0.5% to 10% by weight of a hydroxyalkyl (meth)acrylate e) 0.5% to 5% by weight of a monomer having at least one acid or acid anhydride group f) 0% to 10% by weight of tert-butyl (meth)acrylate and g) 0% to 20% by weight of further monomers, the further monomers comprising not more than 3% by weight of methyl acrylate.