Abstract: A method and system may improve experiences at venues for live events by using electronic tickets supported by portable computing devices. The method and system may include coordinating transportation to a live event by matching available drivers with one or more event participants desiring transportation to the live event. The method and system may further include receiving a request for upgrading a seat to the live event and filtering available seats based on preferences stored in a database corresponding to an account associated with the request. Next, available seats corresponding to the request may be offered based on the filtering stage. The method and system may also include generating one or more offers for at least one of products and services that are in response to one or more incidents occurring at the live event, such as a homerun at a baseball game or touch-down at a football game.

Abstract: A computer implemented method and system includes receiving a request to participate in an electronic seating optimization algorithm and retrieving data about an existing electronic ticket, the data including a location of a seat within a venue. A first list of one or more requests to participate in the electronic seating optimization algorithm may be generated where the first list is ranked in accordance with at least a location of each seat associated with an electronic ticket. Subsequently, a seating optimization algorithm is executed to identify optimal and available seats corresponding to one or more seats from each request to participate. A second list of the one or more requests to participate is generated where the second list is ranked in accordance with the results of the electronic seating optimization algorithm. The location of a seat is then transmitted over a communications network in response to at least one request.