Abstract: Systems and techniques for identifying and evaluating opportunities for marketing and providing mortgage services. Categories of demographic and economic data are identified that are required to provide specified information identifying comparative geographic regions and population groups with respect to opportunities they present for marketing and providing mortgage services. Arrangements are made to receive data as needed from one or more data sources supplying such data. Requirements specifying desired information are identified, and specific data and processing needed to generate information meeting the requirements is identified. The identified data is retrieved and processed and the information generated is formatted and presented.