Abstract: A system for organizing an advertising campaign can receive a selection criteria, match websites to the selection criteria, and generate a list of website names and purchasing information to be displayed on a display device. The website names can represent the matched websites and the purchasing information can define terms for placing advertisements on the matched websites.

Abstract: A method for organizing an advertising campaign in an Internet environment is provided. The method may include displaying, on a display device, a list of web sites that have attributes that match received selection criteria. The method may also include selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site, associating the at least one web site and the specified purchasing information with an ad group. The web sites in the ad group may have attributes that match the received selection criteria. The ad group may be stored in a memory. The selection criteria may have come by way of an order from an advertiser and may include advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.

Abstract: A system and method are disclosed with a search summary pane that automatically displays features that are selected for matching advertisements with available ad space. An ad broker interface may be provided for identifying advertisements and identifying available ad space by selecting common features for the matching of advertisements with the available ad space. As the user selects features on the interface, the selected features are automatically displayed in a search summary pane that lists each previously selected feature.

Abstract: A method for organizing an advertising campaign in an Internet environment is provided. The method may include displaying, on a display device, a list of web sites that have attributes that match received selection criteria. The method may also include selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site, associating the at least one web site and the specified purchasing information with an ad group. The web sites in the ad group may have attributes that match the received selection criteria. The ad group may be stored in a memory. The selection criteria may have come by way of an order from an advertiser and may include advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.

Abstract: A method for purchasing advertising space in an Internet environment is provided. The method may include receiving advertiser orders that including an order budget. The method may also include displaying, via a user interface, the order budget and an available budget. The available budget may correspond to an amount of the order budget available for purchasing advertising space. The method may also include receiving, via the user interface, parameters including a desired number of impressions, a proposed cost per impression, and a total cost. Non-received parameters may be calculated based on the received parameters. The available budget may be decremented by the total cost. A desired number of impressions may then be purchased based on the proposed cost per impression.

Abstract: A system and method are disclosed for displaying a preview of the positioning of an advertisement within a page. An advertiser may identify a position for displaying its advertisements and a position viewer provides a preview display of the appearance of the advertisement at that position within a page. The position viewer may be a part of an interface for matching advertisements with available ad space. The automatic previewing of an advertisement in a selected position may assist an advertiser in identifying the optimal advertisement space for the advertisement.

Abstract: A method for purchasing advertising space in an Internet environment is provided. The method may include receiving an advertiser order, including an order budget, and displaying, via a user interface, the order budget and an available budget, the available budget corresponding to an amount of the order budget available for purchasing advertising space. The method may also include displaying a control that may provide a visual representation of a number of impressions available versus a proposed cost per impression. The number of impressions available may be the sum of the impression available across a number of publisher web sites that are part of a network of publisher web sites. The number of impressions desired and the proposed cost per impression may be specified via the control. A desired number of impressions may be purchased on the network based on the proposed cost per impression.