Abstract: Embodiments of the invention provide a method and system for automatically instrumenting a set of web documents, such as web pages, as well as embedding structures that present advertising content via the web pages. The instrumentation automatically embeds tags that enable usage information associated with the web documents to be tracked and recorded. Many hundreds or thousands of web pages can be automatically modified without user intervention, enabling comprehensive reporting and tracking to be performed on each page. The web pages are analyzed and insertion points intelligently located. Changes can be verified to ensure that no undesirable effects resulted from embedding the content. The tags can receive parameters customized to the level of users and pages. The tags, insertion information, and other configuration information can be stored in a central repository to make subsequent tagging easier.

Abstract: Methods, systems, and computer-readable media for categorizing sender domains are provided. An advertisement platform includes targeting components, databases, mail servers, and client devices. Recipients interact with the client devices to receive electronic mail from the mail servers. The mail servers store records of sender domains where the recipient performed a specified action to a message having a sender domain. The mail server transmits a log of the sender domains, actions, and an anonymous identifier for the recipient to the targeting system. The targeting components extract the sender domains that are used by the advertisement platform to communicate to the database to retrieve advertisement categories that correspond to the sender domains. The advertisement categories are used by the advertisement platform to direct content, including advertisements, to the recipients via the anonymous identifier.

Abstract: Embodiments of the invention provide a method and system for automatically instrumenting a set of web documents, such as web pages, as well as embedding structures that present advertising content via the web pages. The instrumentation automatically embeds tags that enable usage information associated with the web documents to be tracked and recorded. Many hundreds or thousands of web pages can be automatically modified without user intervention, enabling comprehensive reporting and tracking to be performed on each page. The web pages are analyzed and insertion points intelligently located. Changes can be verified to ensure that no undesirable effects resulted from embedding the content. The tags can receive parameters customized to the level of users and pages. The tags, insertion information, and other configuration information can be stored in a central repository to make subsequent tagging easier.