Abstract: A server and a method for real-time targeting of advertisements across multiple platforms is provided. The server receives first information that indicates a presence of a first person in a first vehicle at a first time period. The server determines content metadata associated with media content rendered via an infotainment device of the first vehicle. The server transmits first advertisement content to the infotainment device. The server receives second information that indicates an absence of the first person from the first vehicle at a second time period. The server further determines a first application used by the first person on an electronic device within a time threshold from the second time period. The server further transmits second advertisement content, to be rendered on the determined first application, to the first electronic device. The second advertisement content may be associated with the first advertisement content.

Abstract: A vehicle head up display system includes a transparent window assembly and an ultraviolet or infrared light source. The light source is used to irradiate transparent photovoltaic converters in the window assembly so that the photovoltaic converters produce an electric current. The electric current is transmitted to electrochromic pixels in the window assembly and actuates the electrochromic pixels in the window assembly to switch between having a transparent appearance and having an opaque appearance. Visual contrast between transparent pixels and opaque pixels provide indicia on the window assembly. The indicia can be removed from the window assembly by actuating the opaque pixels to have the transparent appearance by a subsequent application of electric current exceeding the threshold voltage. An electronic control unit can be including in the system for controlling operation of the light source.

Abstract: A vehicle head up display system includes a transparent window assembly and an ultraviolet or infrared light source. The light source is used to irradiate transparent photovoltaic converters in the window assembly so that the photovoltaic converters produce an electric current. The electric current is transmitted to electrochromic pixels in the window assembly and actuates the electrochromic pixels in the window assembly to switch between having a transparent appearance and having an opaque appearance. Visual contrast between transparent pixels and opaque pixels provide indicia on the window assembly. The indicia can be removed from the window assembly by actuating the opaque pixels to have the transparent appearance by a subsequent application of electric current exceeding the threshold voltage. An electronic control unit can be including in the system for controlling operation of the light source.