Abstract: An electronic terminal for electronically collecting opinion data from customers of a service organization as to the satisfaction with the services rendered. The electronic terminal has a keyboard that displays the inquiries with multiple choice responses for each inquiry. A response is associated with each key whereby the operation of the key records the associated response. The response representative of each operated key are collected under the electronic control of a microprocessor controller and visually displaying to the customer each of his selections. A tally of each answer is permanently recorded in the terminal. The electronic control for the terminal includes stored parameters for programming certain operations. The terminal includes a porable data collection terminal for receiving the collected data and permitting it to be transmitted to a remote point by conventional telephone lines to a host processor.