Abstract: Elevator systems having an elevator shaft, a plurality of landings, wherein each landing includes a landing door that enables access from the landing into the elevator shaft, a plurality of guards arranged within the elevator shaft, wherein each landing door includes one of the plurality of guards proximate thereto, and a light element integrated into at least one of the plurality of guards and arranged to project light into the elevator shaft.

Abstract: Elevator doorway display systems and methods of operation including an elevator car having elevator car doors, a detection device configured to detect the presence of an object or person located in a detection zone when the car doors are opened, an imaging device configured to capture an image of an opening formed by the elevator car doors when the detection device detects the presence of an object or person in the detection zone, and a display located within the elevator car and configured to display a display image when the detection device detects an object or person within the detection zone.

Abstract: An interactive billboard system includes a main control module configured to communicate with a smart device. The main control module has a location module to determine a location of image data transmitted by the smart device, an authentication module that authenticates a smart device based at least in part on authentication information transmitted by the smart device, and a content module that receives content information from the authenticated smart device and transmits the content information to a display positioned in an elevator car.