Abstract: A wire insertion apparatus and method. The apparatus includes a frame that supports X-axis and Y-axis linear actuators driven by corresponding DC motors. The Y-axis linear actuator supports a laser that generates a laser beam to illuminate a specific wire cavity on an electrical connector body. The connector body is held between movable jaws supported from a holder subassembly from the frame. The system may be used with a database program that allows a user to select a specific conductor or wire cavity of a specific connector. Upon this selection, a computer system generates suitable X-axis and Y-axis position information to enable the X-axis and Y-axis motors to position the laser as needed to illuminate the specific wire cavity into which the conductor needs to be inserted. A wire may then be quickly and easily manually inserted by an assembly worker into the illuminated wire cavity.