Abstract: Among a method, apparatus and system for transmitting business promotion information to a mobile Terminal, the method includes: obtaining, from the mobile terminal, communication information, which is associated with at least one of business objects in a database; extracting and obtaining a business object associated with the communication information from a database including at least one business object, and said associated business object includes a business object comprising said communication information, or a business object comprising a category same with the business object comprising said communication information; obtaining an associated business promotion information, according to said associated business object and a communication reference information; feeding said associated business promotion information back to the mobile terminal.