Abstract: A selectively height adjustable platform shoe assembly for increasing perceived height and actual reach of a user includes a pair of articles of footwear, each comprising a sole to which an upper is attached. The upper and the sole define a cavity, into which a respective foot of a user is insertable. A recess extends into a lower face of the sole and from proximate to a first end and second ends of the sole. A plurality of nested rings is attached to the sole and is positioned in the recess. An actuator is attached to the sole, is operationally engaged to the plurality of nested rings, and can selectively extend the nested rings from the recess. A controller is attached to the sole and is operationally engaged to the actuator. The controller is enabled to selectively actuate the actuator to extend the nested rings from the recess.