Patents by Inventor Eswar Priyadershan

Eswar Priyadershan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Predicting content and context performance based on performance history of users
    Patent number: 8812494
    Abstract: Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.
    Type: Grant
    Filed: January 4, 2013
    Date of Patent: August 19, 2014
    Assignee: Apple Inc.
    Inventors: Eswar Priyadershan, Dan Marius Grigorovici, Ravikiran Chittari, Prasenjit Mukherjee, Omar Abdala