Patents by Inventor Ethan Kan

Ethan Kan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Micro-bucket testing for page optimization
    Patent number: 8126930
    Abstract: Methods for optimizing webpage content by micro-bucket testing user customization to the webpage include presenting a plurality of modules at a webpage based on a request from a user. The modules define an intent of the webpage. A change defining customization to one or more modules within the webpage is detected. A test case representing the change is automatically generated. The generated test case is a modified webpage having the customization. The webpage is presented to a first segment of users as a control page and the modified webpage is presented to a second segment of users in response to a request for the webpage. User interaction by the first and segment of users is monitored at the webpage and the modified webpage to determine website metrics of the corresponding webpages. The website metrics is used in defining a new control page of the webpage from the modified webpage or retaining the webpage as the control page.
    Type: Grant
    Filed: May 6, 2008
    Date of Patent: February 28, 2012
    Assignee: Yahoo! Inc.
    Inventors: Ashish Shukla, Mike Wexler, Vik Singh, Ethan Kan, Deepa Joshi, Ingrid Lestiyo
  • Micro-Bucket Testing For Page Optimization
    Publication number: 20090281989
    Abstract: Methods for optimizing webpage content by micro-bucket testing user customization to the webpage include presenting a plurality of modules at a webpage based on a request from a user. The modules define an intent of the webpage. A change defining customization to one or more modules within the webpage is detected. A test case representing the change is automatically generated. The generated test case is a modified webpage having the customization. The webpage is presented to a first segment of users as a control page and the modified webpage is presented to a second segment of users in response to a request for the webpage. User interaction by the first and segment of users is monitored at the webpage and the modified webpage to determine website metrics of the corresponding webpages. The website metrics is used in defining a new control page of the webpage from the modified webpage or retaining the webpage as the control page.
    Type: Application
    Filed: May 6, 2008
    Publication date: November 12, 2009
    Applicant: Yahoo!, Inc.
    Inventors: Ashish Shukla, Mike Wexler, Vik Sing, Ethan Kan, Deepa Joshi, Ingrid Lestivo