Abstract: Disclosed are methods, systems, paradigms and structures for story based selling of products. An online sales event of a number of products is presented to consumers as a story. The products are presented as characters of the story. Related products are categorized into specific chapters of the story. The story can be based on a theme, a category, an occasion, an event, etc. For example, the story can be “Father's Day,” and all products that can be gifted to a father can be presented as various characters categorized under various chapters such as “Golf,” “Fishing,” “Board games” etc. Some embodiments present the story in a graphical user interface (GUI). The GUI includes an introduction of the story, a table of contents, chapters, etc. for a story. The GUI presents certain characters with special features such as a different size, color, narratives, or on-character messages to distinguish them over other characters.