Abstract: A method, system, and medium are provided that relate to dynamically instrumenting a website. In general, an exemplary aspect of the invention includes storing configuration information in a datastore. A unique identifier, which corresponds to configuration information, is inserted within code of one or more web pages that relate to the website. When content is requested from the website, such as by a browser, the unique identifier can be used to retrieve corresponding configuration information. Using corresponding configuration information, instrumenting code may be generated and communicated, thereby instrumenting the website.

Abstract: A method, system, and medium are provided that relate to dynamically instrumenting a website. In general, an exemplary aspect of the invention includes storing configuration information in a datastore. A unique identifier, which corresponds to configuration information, is inserted within code of one or more web pages that relate to the website. When content is requested from the website, such as by a browser, the unique identifier can be used to retrieve corresponding configuration information. Using corresponding configuration information, instrumenting code may be generated and communicated, thereby instrumenting the website.

Abstract: Embodiments of the invention provide a method and system for automatically instrumenting a set of web documents, such as web pages, as well as embedding structures that present advertising content via the web pages. The instrumentation automatically embeds tags that enable usage information associated with the web documents to be tracked and recorded. Many hundreds or thousands of web pages can be automatically modified without user intervention, enabling comprehensive reporting and tracking to be performed on each page. The web pages are analyzed and insertion points intelligently located. Changes can be verified to ensure that no undesirable effects resulted from embedding the content. The tags can receive parameters customized to the level of users and pages. The tags, insertion information, and other configuration information can be stored in a central repository to make subsequent tagging easier.

Abstract: Systems and methods for providing effective and targeted advertisements to consumers through the generations and use of personas and family identities. A persona relates to a user and a contextual environment associated with the user. The personas allow advertisers to provide advertisements related to the contextual environment of a persona. A family identity relates to a set of users associated with at least one device. The family identities allow advertisers to provide advertisements applicable to a set of users.

Abstract: Computing devices, computer-readable media, and methods are provided for generating and persisting a user identity associated with a client in a client-server network. A request for an identity script, the identity script comprising computer-executable instructions for creating one or more cookies, is sent from a client to a server. A dynamically generated identity script is returned to the client. User identities are persisted by utilizing cache validation to determine whether a new identity script should be generated.

Abstract: A method, system, and medium are provided that relate to dynamically instrumenting a website. In general, an exemplary aspect of the invention includes storing configuration information in a datastore. A unique identifier, which corresponds to configuration information, is inserted within code of one or more web pages that relate to the website. When content is requested from the website, such as by a browser, the unique identifier can be used to retrieve corresponding configuration information. Using corresponding configuration information, instrumenting code may be generated and communicated, thereby instrumenting the website.

Abstract: Computing devices, computer-readable media, and methods are provided for generating and persisting a user identity associated with a client in a client-server network. A request for an identity script, the identity script comprising computer-executable instructions for creating one or more cookies, is sent from a client to a server. A dynamically generated identity script is returned to the client. User identities are persisted by utilizing cache validation to determine whether a new identity script should be generated.

Abstract: Embodiments of the invention provide a method and system for automatically instrumenting a set of web documents, such as web pages, as well as embedding structures that present advertising content via the web pages. The instrumentation automatically embeds tags that enable usage information associated with the web documents to be tracked and recorded. Many hundreds or thousands of web pages can be automatically modified without user intervention, enabling comprehensive reporting and tracking to be performed on each page. The web pages are analyzed and insertion points intelligently located. Changes can be verified to ensure that no undesirable effects resulted from embedding the content. The tags can receive parameters customized to the level of users and pages. The tags, insertion information, and other configuration information can be stored in a central repository to make subsequent tagging easier.