Abstract: A method of measuring a location based advertising campaign is disclosed. The location based advertising campaign is determined to have a direct response component. A response address associated with the direct response component is received. The location based advertising campaign with the direct response component is distributed to a location based advertising network. The location based advertising campaign is measured based on the response address's action statistics.

Abstract: A method of determining a location based advertising campaign is disclosed. A specification of location based advertising campaign characteristics is received. Available spots in an advertising supply are scored based on the specification. Selected spots are automatically determined from among the available spots in physical locations to include in the location based advertising campaign, based on an advertising budget and the scoring of the available spots. A description of the location based advertising campaign for displaying the selected spots is outputted.

Abstract: A method of automatically assigning a set of privileges to a team member in a distribution of location based advertising is disclosed. A process for the distribution of location based advertising is defined, wherein the process includes at least a client portion of the process, a media agency portion of the process, a buying service portion of the process and a creative agency portion of the process. A set of privileges associated with a portion of the process for the distribution of location based advertising is defined. A team member associated with the portion of the process for the distribution of location based advertising is defined. The set of privileges associated with the portion of the process for the distribution of location based advertising is automatically assigned to the team member associated with the portion of the process for the distribution of location based advertising.

Abstract: A method for distributing a location based advertising campaign to a plurality of location based advertising networks is disclosed. A proposed location based advertising creative is received for approval. The proposed location based advertising creative is automatically distributed. Responses from the plurality of location based advertising networks are monitored. The proposed location based advertising creative is determined to have become an approved location based advertising creative. The approved location based advertising creative is automatically distributed to the plurality of location based advertising networks for execution of the location based advertising campaign.

Abstract: The present invention provides a method for planarizing/polishing a surface, a method for manufacturing an integrated circuit and a chemical mechanical polishing apparatus. The method for planarizing/polishing a surface, among other elements, includes providing a chemical mechanical polishing apparatus (200, 300, 400) having a polishing platen (210, 310, 410), a carrier head (220, 320, 420) positioned over the polishing platen (210, 310, 410), and a slurry delivery source (230, 330, 430) positioned over and off center the polishing platen (210, 310, 410), and rotating the polishing platen (210, 310, 410) in a direction (Rp2, Rp3, Rp4) such that slurry exiting the slurry delivery source (230, 330, 430) and contacting the polishing platen (210, 310, 410) must rotate an angle (?2, ?3, ?4) less than about 220 degrees before contacting a polishable surface maintained by the carrier head (220, 320, 420).