Abstract: Apparatus for forming loops of strip material, with each loop comprising a length of the material having its ends secured together, comprising a sewing machine for stitching ends of the length of strip material together to form it into a closed loop, and nozzles for directing air under pressure at the material for intermittently feeding a length of the stip material from a supply. A guide is provided for guiding the leading end portion of the strip material as it is fed forward from the supply generally into the form of a U extending down on one side of the sewing machine and up on the other side of the sewing machine. A cutter is provided for cutting the strip material at the trailing end of the U-shaped leading end portion of the strip material to provide a generally U-shaped length of the material with the sides of the U-shaped length of material extending on opposite sides of the sewing machine.