Abstract: Provided is a self-service virtual store system. The self-service virtual store includes a server comprising a memory, a database stored in the memory, and a processor, wherein the database contains data for a 3D virtual store front, wherein the data for the 3D virtual store front comprises data including a plurality of visually perceptible elements, which visually perceptible elements correspond to the 3D virtual store front, particular items in the 3D virtual store front, and avatars. The self-service virtual store includes a computer coupled to the server wherein a user interfaces with the server through the computer. The server is programmed to provide to users a virtual shopping experience in a virtual environment, wherein users utilize avatars to move within the virtual environment and perform shopping function.