Abstract: A system (10) for generating and modifying multiple unique program guides for one or more markets with respect to program content distributed in the markets via a telecommunications distribution network in accordance with a program schedule. The system includes a scheduling engine (24) for providing a first program guide for a first market and a second program guide for a second market. A user interface (22) is provided for inputting data with respect to updates for the first or the second program guide. A guide factory (28) then automatically updates or modifies the first program guides the second program guide, parameters of the system, and/or a configuration of the system in response to the user provided input data. In the illustrative application, the inventive system is used in connection with a direct broadcast satellite telecommunications network. In accordance with the invention the first and/or the second program guides may be easily split without recoding or reprogramming.