Abstract: Disclosed are various embodiments of a method and system for providing a simplified listing process for sellers. A computing device obtains contact information for a seller and a representation of an item that may be purchased through an electronic marketplace. This information is obtained without requiring the seller to register with the electronic marketplace. Using the representation of the item, a seller listing for the item in the electronic marketplace is generated. The seller is notified through the contact information when a buyer purchases the item from the seller through the generated seller listing.