Abstract: A method for a sponsor to elicit submissions of performances to be prepared by multiple players. A digital media request (DMR) is posted for a digital media asset (DMA), where the DMR includes guidelines describing the performance and provides directions about a format that the performance should be embodied in as the DMA. At least one DMA is then received from each of the players. And one or more of the players is rewarded based on the acceptance of the respective DMAs by audience members in a global communications network like the Internet.