Patents by Inventor Eve D. Hanson

Eve D. Hanson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for determining impact of high-affinity baskets
    Patent number: 10540682
    Abstract: The systems and methods described herein attempt to capture the impact on both the promoted items and other related products. The systems and methods analyze attached sales impact only for items that are more likely to be purchased with the featured product. The systems and methods also allow for measuring a cannibalization impact by analyzing the impact on potential cannibalized products and items that are more likely to be purchased with the cannibalized products. By aggregating the promoted impact and cannibalized impact, including the items with strong co-selling relationships, a full picture of the promotion can be obtained. Further, combining the item-level results into custom groupings can allow for further business insights.
    Type: Grant
    Filed: November 7, 2018
    Date of Patent: January 21, 2020
    Assignee: Applied Predictive Technologies, Inc.
    Inventors: William V. Weidman, Jarred D. Brown, Evan C. Newkirk, Eve D. Hanson, Guillaume Vanderschueren
  • Systems and methods for determining impact of high-affinity baskets
    Patent number: 10127575
    Abstract: The systems and methods described herein attempt to capture the impact on both the promoted items and other related products. The systems and methods analyze attached sales impact only for items that are more likely to be purchased with the featured product. The systems and methods also allow for measuring a cannibalization impact by analyzing the impact on potential cannibalized products and items that are more likely to be purchased with the cannibalized products. By aggregating the promoted impact and cannibalized impact, including the items with strong co-selling relationships, a full picture of the promotion can be obtained. Further, combining the item-level results into custom groupings can allow for further business insights.
    Type: Grant
    Filed: July 18, 2013
    Date of Patent: November 13, 2018
    Assignee: Applied Predictive Technologies, Inc.
    Inventors: William V. Weidman, Jarred D. Brown, Evan L. Newkirk, Eve D. Hanson, Guillaume Vanderschueren