Patents by Inventor Everett B. Howerton, III

Everett B. Howerton, III has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Background advertising system
    Patent number: 6633850
    Abstract: An advertisement system and method are provided for inserting into an end user communication message a background reference to an advertisement. In some embodiments, the background reference causes an advertisement image to be tiled, or watermarked, across an end user screen behind the text of an e-mail message or public posting. A message server inserts the background reference after receiving a message originally sent from an end user originator and before sending the message to be delivered to an end user recipient. When necessary, the message server will convert at least a portion of the message into a proper format, such as HTML, before inserting the background reference to an advertisement, which is preferably selected in accordance with end user recipient demographic information and/or ad exposure statistics.
    Type: Grant
    Filed: May 9, 2000
    Date of Patent: October 14, 2003
    Assignee: Creative Internet Concepts, LLC
    Inventors: Chuck E. Gabbard, Bruce R. Chaffins, Everett B. Howerton, III
  • Background advertising system
    Patent number: 6205432
    Abstract: An advertisement system and method are provided for inserting into an end user communication message a background reference to an advertisement. In some embodiments, the background reference causes an advertisement image to be tiled, or watermarked, across an end user screen behind the text of an e-mail message or public posting. A message server inserts the background reference after receiving a message originally sent from an end user originator and before sending the message to be delivered to an end user recipient. When necessary, the message server will convert at least a portion of the message into a proper format, such as HTML, before inserting the background reference to an advertisement, which is preferably selected in accordance with end user recipient demographic information and/or ad exposure statistics.
    Type: Grant
    Filed: November 16, 1998
    Date of Patent: March 20, 2001
    Assignee: Creative Internet Concepts, LLC
    Inventors: Chuck E. Gabbard, Bruce R. Chaffins, Everett B. Howerton, III