Abstract: Automotive bedliners (e.g., for pickup trucks) are formed from a sheet of thermoplastic material having electrically conductive fibers embedded in a surface thereof in an amount sufficient to render said sheet electrically conductive. The bedliners are most preferably formed of a thermoplastic material (e.g., a polyolefin, such a polyethylene and/or polypropylene) having a matrix of electrically conductive fibers physically embedded in at least one side thereof. By physically embedding the conductive fibers in a surface of the bedliner, the fibers are capable of establishing electrical continuity between the bedliner and the pickup truck bed thereby effectively dissipating static electrical charges.