Abstract: In various embodiments, a content platform receives, from a user device, a request for a web page. In response to receiving the request for the web page, the content platform retrieves one or more page construction items associated with the web page and one or more page content items associated with the web page, wherein each page construction item included in the one or more page construction items indicates a structure of a different element included in the web page and each page content item included in the one or more page content items indicates a content of a different element included in the web page. The content platform generates a content interface associated with the web page based on the one or more page construction items, the one or more page content items, and user data associated with a user of the user device.

Abstract: In various embodiments, a content platform receives content management system (CMS) data associated with a web page. The content platform generates one or more page construction items based on the CMS data, wherein each page construction item indicates a structure of a different element included in the web page. The content platform also generates one or more page content items based on the CMS data, where each page content item indicates a content of a different element included in the web page. The content platform stores the one or more page construction items and the one or more page content items in association with the web page, wherein a content interface associated with the web page is generated for display based on the one or more page construction items and one or more page content items.