Abstract: A network-based application development and distribution platform allows application developers to build, modify, and configure dynamic content applications (especially mobile applications) remotely, and without requiring manual software coding. Configurable user interface components and functional components are available to a developer to create packages of components, which packages and components are available and configurable to create products. The developer can associate the product with one or more endpoints to result in an application associated with each endpoint. Updating the applications requires only modifications to the product or its underlying packages and/or components, but not to each of the applications resulting from the association of the product with the one or more endpoints.