Abstract: Systems, methods, and computer-readable media are disclosed for predictive user segmentation modeling and browsing interaction analysis for digital advertising. In one embodiment, an example method may include identifying a target consumer segment, generating a predictive user behavior model for the target consumer segment based at least in part on selected user data, and receiving an indication that a user is browsing a website. Example methods may include generating a first customer score for the user using the predictive user behavior model in real-time, and determining that the first customer score meets a consumer segment modification threshold for the target consumer segment.

Abstract: The systems and methods described herein enable measurement of the exposure of a user to advertising campaigns across different channels (e.g., websites accessed by web browsers of laptops, desktops, or mobile computers, electronic readers or tablets, applications on mobile devices, and the like) and credit the exposure of the user to the advertisement to a specific advertisement in the campaign along with subsequent shopping events generated by the user, such as visiting product detail pages, visiting the read all reviews page for a product, adding a product to a wish list, adding a product to a shopping cart, subscribing to a product through an online subscription service, and/or purchasing a product.