Abstract: An approach is provided for delivering advertising data. An advertising platform separates advertising data into a heavy component and a light component. The heavy component and the light component are delivered to a user equipment independently of each other by pre-loading and/or downloading the content. A trigger then causes the user equipment to compile the advertising data into an advertisement.

Abstract: An approach is provided for delivering advertising data. An advertising platform separates advertising data into a heavy component and a light component. The heavy component and the light component are delivered to a user equipment independently of each other by pre-loading and/or downloading the content. A trigger then causes the user equipment to compile the advertising data into an advertisement.

Abstract: Direct and indirect invitation-based viral advertising is provided, where an advertisement is delivered to a first user. The first user may send an invitation message to a second user inviting him/her to view/interact with the advertisement. The invitation message can be sent directly from the first user's device or indirectly sent from an advertising server. Upon acceptance by the second user of the invitation message regarding the advertisement, an opt-in form an optional opt-in form, or no opt-in form is presented to the second user. The opt-in form can be used by the second user to register with an advertising network that created, is associated with, and/or originally delivered the advertisement to the first user. Upon receipt of opt-in information associated with the second user for populating/answering the opt-in form, the opt-in form is processed for the second user. Then, the advertisement is delivered to the second user.