Abstract: For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

Abstract: For a multi-party advertising exchange including advertising entities and publishing entities from different advertising networks, automatic apportioning of advertising transactions across inventory from different advertising channels is provided. Optimal combinations or advertising bundles of different channels are generated for the participant based on an analysis of inventory across different advertising channels for a given set of participation goals/constraints. A small portion of a participant's overall advertising expenditure can be held back for exploratory purposes to determine better combinations of advertising channels based on actual performance over time.

Abstract: For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, a framework is provided for applying insurance terms to advertising transactions in the exchange, enabling risk sensitive participants to ease their participation in a potentially volatile online advertising marketplace. Participants can use the insurance mechanism of the advertising exchange to reduce variance in expected outcome for transactions in the advertising exchange.

Abstract: For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

Abstract: For a multi-party advertising exchange including advertising and publishing entities from different advertising networks, the invention provides architectures for an online advertising marketplace that range from lightweight to heavyweight implementations. A lightweight client side implementation of an interface includes centralized processing and storage of federated advertising marketplace data by centralized servers or services. A heavyweight client side implementation of an interface for advertising entities includes providing a peer instance of a federated advertising exchange application or set of processes is provided to each advertising entity as an interface for advertising entities where processing and storage are performed locally to each peer instance. Distributed advertising data can be replicated or synchronized with other peer instances.

Abstract: For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

Abstract: The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.

Abstract: A method, media and data structure for extraction of key-phrase-content pairs are provided. Query logs having user queries and corresponding web results are processed to generate a content-to-key phrase index that includes key phrases. The query logs are filtered and key phrases are derived from the queries included in the query logs. The key phrases are aggregated based on a repeated content pages in the web results. User behavior and metadata is used to assign scores for each key phrase. The scores are utilized to rank the key phrases. Among other things, the key phrases can be used for advertisement to content matching and content summarization.

Abstract: A system to facilitate trading of advertising comprises a publisher broker representing at least one publisher and to determine an ask for an advertisement space on the publisher's webpage, an advertiser broker representing at least one advertiser and to manage an advertiser's bid for the advertisement space, and an exchange to facilitate a transaction for the advertisement space between the publisher broker and the advertiser broker. A method of facilitating trading of advertising comprises receiving an ask from a publisher broker for advertisement space on a webpage, receiving a bid from an advertiser broker for the advertisement space, and pairing the ask with the bid. A method for enriching user information comprises aggregating user information about a user, storing the aggregate user information according to a user identifier, receiving the user identifier from an exchange, and sending the aggregate user information to the exchange.

Abstract: A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.

Abstract: Selecting advertisements for presentation based on user actions on a computing device is provided. The selected advertisements are associated with products or services that enable or enhance tasks that a user may be attempting to perform on the user device. User actions on the computing device are tracked, and tasks that a user is likely attempting to perform are determined based on the tracked user actions. A determination is also made regarding whether any of these likely tasks are not currently enabled or may be enhanced. Advertisements are then selected and presented for tasks that are not currently enabled or may be enhanced.

Abstract: A unique system and method that facilitates storing virtually all web content that has been viewed or visited by a user on the user's local cache for access anytime by the user. The system and method involve monitoring the user's web activity. Pages that have been viewed or visited can be saved at timed intervals to a local cache. If pages have been updated, those changes can be saved. Thus, multiple versions of a web page can be accessed and the user can select which version to view. The updated page can be visually modified to distinguish between older and newer content. If offline, the user can still view desired pages by accessing them from the local cache. By saving the user's web activity, the user can resume a previous browsing session. A user can also choose to receive periodic notifications when changes to previously viewed pages occur.

Abstract: While interacting with a messaging interface, keywords or other search criteria are automatically identified and used to perform a search. Search results and sponsored links (or advertisements) are displayed to the user within the messaging interface. To alleviate privacy concerns, this process will not be performed unless the user has explicitly opted-in to the search feature. In another embodiment, the user can highlight keywords in an outbound or inbound message to trigger a search without leaving the messaging interface. In another embodiment, the user can input a search keyword or phrase to trigger a search without leaving the messaging interface.

Abstract: A contextual multimedia advertisement system and associated methods are disclosed. The architecture includes a component that determines content of a multimedia item, and a distribution component that facilitates presentation of one or more advertisements associated with the content. Additionally or alternatively, advertisement presentation, selection and/or generation can be based on context information pertaining to the item and/or end user as well as ratings influenced by advertisers, among other things. The one or more identified advertisements can be presented with the item at valuable points therein.

Abstract: A predictive travel log system using one or more ranking schemes to predict the location that a user would seek to navigate to through back and forward navigation in a web browser is provided. The navigation functionality can be exposed through traditional back and forward buttons with drop down travel log menus found in a browser user interface.