Abstract: A wipe article is provided for cleansing and providing gentle exfoliation. The article is a water-insoluble substrate laden with a fluid cosmetic composition that includes a skin benefit agent delivered in a carrier. The substrate is a woven or non-woven fibrous web with first and second major surfaces, at least one of the major surfaces having formed thereon an array of projections, the array including from at least 2 to about 20 projections per cm2. Each projection is formed of a material different than that of the substrate and is raised from the substrate at a highest point thereof a distance from 100 to 2,000 micron. The projections are formed of at least 20 microbeads per projection.

Abstract: A towelette product is provided which includes a first water-insoluble substrate having dorsal and ventral surfaces, a second water-insoluble substrate having dorsal and ventral surfaces, the dorsal surfaces of the first and second substrates being joined to one another. A personal care composition is deposited onto an area of the second ventral surface, the first ventral surface having a dry-to-the-touch feel, the second ventral surface on the deposit area having a non-dry-to-the-touch feel, the first ventral surface having a FTV of not higher than 0.1 grams.

Abstract: A substantially dry composition, especially for personal care products is provided which includes a colorant activatable in water to release a visual color, and an oil-soluble carrier. The colorant is insoluble in the carrier and the visual color is not imparted to the composition in its substantially dry state. Addition of water to the composition activates a color change which renders the visual color perceivable by a consumer. Color changes can be associated as a signal of performance by a consumer.

Abstract: A towelette product is provided which includes a first water-insoluble substrate having dorsal and ventral surfaces, a second water-insoluble substrate having dorsal and ventral surfaces, the dorsal surfaces of the first and second substrates being joined to one another. A personal care composition is deposited onto an area of the second ventral surface, the first ventral surface having a dry-to-the-touch feet, the second ventral surface on the deposit area having a non-dry-to-the-touch feet, the first ventral surface having a FTV of not higher than 0.1 grams.

Abstract: A towelette tablet product, which can also be a mask, is provided which includes a water-insoluble web compressed into a tablet form, the web fully extended having a major surface area greater than 10 times a total surface area of the tablet, and a personal care composition formulated into the tablet. When placed into water, the tablet allows the web to open in a fully extended manner. A variety of skin benefit agents formulated into the composition can then be transferred to the skin of a user through contact with the web.

Abstract: A substantially dry composition, especially for personal care products is provided which includes a colorant activatable in water to release a visual color, and an oil-soluble carrier. The colorant is insoluble in the carrier and the visual color is not imparted to the composition in its substantially dry state. Addition of water to the composition activates a color change which renders the visual color perceivable by a consumer. Color changes can be associated as a signal of performance by a consumer.