Abstract: A drink holder is designed for placement on the passenger's seat of an automobile, within easy reach of the driver. A flat, elongated member with a sinuously cross-sectioned end holds the drink between the seat back and the seat bench. The flat member supports a cylindrical holder, in which the drink is placed a distance away from the seat back. The member is sized to locate the drink in approximately the middle of the seat, within easy reach of the driver. The member contains a flex area, which permits it to conform to the shape of the seat.